About Us

At AimBox, we believe that training for a better golf game shouldn’t come at the expense of convenience or versatility. We set out to create a smarter solution to help golfers of all levels practice and improve, and that’s how AimBox was born.

Our story began on the course, where so many great ideas take shape. While enjoying a round of golf, our founder Anthony Madrid had a simple yet transformative realization: traditional alignment sticks, while helpful, were inconvenient, bulky, and limited in what they could do. Together with co-founder Caleb Ochs, the vision for AimBox came to life.

As passionate golfers, we both knew the frustrations that came with carrying traditional alignment sticks. Not only did they take up valuable space in our golf bags, but they also had a nasty habit of scratching our clubs. We wanted something better—a training aid that was compact, versatile, and offered limitless configurations for practice. Most importantly, we wanted something we’d actually want to carry and use every time we stepped onto the course or range.

AimBox is the result of that vision. Designed to replace traditional alignment sticks, AimBox features a compact, collapsible design and four versatile alignment rods that rotate. It allows golfers to work on everything from swing path to ball position to alignment, all with unparalleled ease and flexibility. And when practice is over, it fits neatly into a pocket in your golf bag, ready to go wherever your game takes you.

For us, AimBox isn’t just a product—it’s a commitment to making golf practice smarter, simpler, and more effective. We’re excited to share AimBox with golfers everywhere who, like us, are passionate about improving their game without unnecessary hassle.

Thank you for joining us on this journey. Let’s elevate your game together.

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